Category: Content Creation

Why Your Business Needs A Blog… Now.

by Admin

Blog Your Way to the Top of Your Industry

In business, promotion, visibility, and relevance often drive prosperity. Adding a blog to an organization provides immeasurable value. In today’s market, consumers demand information quickly, and they look to feel connected to the companies with whom they opt to do business. A blog is a manageable way to hit all of these targets.

Why Incorporate a Blog?

Most companies set aside a budget for promotion. Often this can be through print or media advertisements, yet a current and relevant blog can be one of the best promoters of a business. A blog gives credence to a company by allowing it to share key and interesting facts about itself and the market space in which it resides. Consistent blogging brings a company repeated attention. In addition, blogging on hot topics in a market or industry will ensure your company stays on top of the SEO trends.

Listen to Your Customers

Customers like to know there is value to their input and that they have a voice. With accessible blog posts, you empower your customers to comment on and receive responses to your blog topics; in addition, it gives them the ability to reach out and contact you when they are looking for additional information. This give-and-take of communication grants you a leg up as it clues you in on what is essential to your client base and allows you to cater to them. This kind of accessibility, regardless of the size of your business, makes you more personable and makes you available in your market.

Becoming A Trusted Resource

In addition to accessibility, a blog complete with sound, pertinent information helps you become a knowledgeable resource in your field. It can give you a level of authority as a credible source on the issues that matter to your customers, and the key concepts which you long to drive home as a business. When your name boasts regularly circulating content which is relevant in your market, it elevates your branding in your space and increases online traffic to your site.

Blogging As an Inexpensive Way to Boost Your Business

Including a blog as a promotional tool is a crucial way to maximize your return on your advertising budget. Ads cost money, whether you buy TV time, radio spots, or online placement. These ads have a limited run time, as well. An active blog on your website will not only outlast any advertisement you pay to place, but it will also immediately draw it’s readers directly to your site and is cost-effective. Hiring an outside blogger allows your salaried employees to focus on other aspects of your business. By delegating blogging to a freelancer, you are trusting an expert with a specific project for a set fee and ensuring you get exactly what you want every time.

Furthermore, your blogger will be completely focused on providing ongoing content for you which in turn will create a steady draw for your business. Given that a majority of consumers turn to their smartphones or laptops for information, an active blog with attention to SEO trends within your industry will be a beacon. You will be the source giving them answers to questions they did not even know they had. Blogging will elevate your business and allow you to actively compete with your toughest competitors. This edge will allow your business to flourish, and earn you a solid reputation within your community.


About The Author:
Carol Kerber is a married mom with four kids who lives at a horse stable in Ballwin, Missouri. She pursued her undergraduate degree in English at the University of Missouri and went on to get her teaching certification. She worked in both publishing and education before staying home to raise her kids.

You Need To Hire A Blogger, Here’s Why:

by Admin

Reasons to Hire a Blogger

To have a successful business requires so much more than a quality set of goods or services. Successful businesses know how to market and how to compete. They see the value of customer satisfaction, ratings, and reviews. They know how to showcase their strengths and inform their customer base. One essential tool you can count on to deliver these results comes from the use of a professional blogger.

Hire A Blogger

Blogging Gets Attention

People use technology to stream information. Customers search for product information and reviews before making purchases. They turn to the web to find out what key components they should look for in a product, and likewise, they rely on social media and web searches to recommend a product or service. Using the internet for promotion is key. Having a regularly updated blog creates brand awareness about a company, which is validated with each blog posted. Blogging serves as both a tool to promote consciousness about a company as well as a means to advertise and increase online visibility and traffic.

Why Hire A Blogger?

Blogging has such a positive impact when it is done well. So why should a company hire a blogger rather than do it from within the company? After all, no one knows a company the way the owner does. While this is true, hiring a blogger ensures the person at the helm of the blog knows how to write, adheres to deadlines, and delivers a quality product. A blogger’s job is to research and to write. An employer could add blogging to the long list of things they already have to focus on within the company, or they could add it to the job responsibilities of another employee.

However, having a professional whose sole job is writing the content will allow the owner and employees to focus elsewhere. Also with blogging, it is vital to provide stimulating content that is accurate and value driven. It is also crucial to keep the blog active and relevant. When writing content is added onto someone else’s job description, traction is lost when posts are not made regularly. A professional blogger will generate pertinent content consistently to keep a business on the forefront. Furthermore, they will provide regular consultations to ensure the values and topics essential to the promotion of the business are highlighted in the posts.

The Value a Blogger Provides

A competent blogger will drive customers to a particular company with attention to SEO and relevancy. Bloggers will determine the key factors a business wants to promote through regular consultations, research on a company and the surrounding market, and response to previous blog posts. With a blogger, a company is outsourcing a seasoned writer with attention to detail, the ability to self-edit, and a willingness to revise until the client is satisfied. Moreover, the client gives the final stamp of approval before a blog goes live, meaning only content which fully represents their values will be shared. Having control over the message, while putting its creation in the hands of a professional, fully showcases all a client has to offer.

About The Author:

Carol Kerber is a married mom with four kids who lives at a horse stable in Ballwin, Missouri. She pursued her undergraduate degree in English at the University of Missouri and went on to get her teaching certification. She worked in both publishing and education before staying home to raise her kids.

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